Open roles

We exist to make choosing beauty products as easy as your daily coffee. Here are all the open roles:

Engineering

• Frontend Lead
• Backend Lead
• AI/ML Lead
• Fullstack (Commerce focus)

Product

• UI-UX Visual Designer
• Product Manager
• Digital Marketing Manager

Business

• Business Development General Manager
• Business Development Associate
• Operations Associate
• Growth Associate

How we hire

Our hiring process consists of 3 steps:

Interviews: 3 interviews with 3-4 team members at Firi.

Take-home assignment: Write a blogpost on the most challenging professional project you have worked on in your career so far.

Warmup: The final step is a 1-2 week part-time work sprint (stipend: usually INR 10K/week) to align on working styles and culture. Before you start this sprint AKA the warmup, your full-time offer will be discussed with all the details. You don’t have to leave your current job for this.

Compensation

1. As a Seed-stage company, we match your previous cash compensation, and raise the overall CTC using equity.

2. Any hikes to the cash component of our salaries is tied to the company’s financial performance and external fundraising events. This applies to the entire team, including the founders.

3. We grant equity upfront for all the roles, with a 4-year vesting schedule.

4. Medical insurance plan: a ₹5 lakh cover for yourself and your family (including parents) via Plum, with ICICI Lombard as the insurer. It offers excellent hospital coverage, includes daycare surgeries, and makes cashless claims super easy.

5. As per statutory norms, EPF accounts for all will be opened when we cross a team strength of 20.

6. Each team member gets 25% off on all your orders on Firi.

7. We work out of an office in Gurgaon full-time. If any relocation is required at the time of joining, we compensate with ₹1.5L, no questions asked.

Why build Firi

Well, 3 reasons:

Problem

97% people read/watch reviews on social media before they buy beauty & personal care products. Yet 7/10 people buy with low confidence, and keep wondering if their products are "working".We exist to solve this. As Firi, we collect reviews on the internet from sources users already trust (Reddit, select Youtube channels etc). This means that we understand each product - who it works for and what it does - through thousands of reviews and full ingredient lists, instead of relying on one creator's opinion or marketing claims made by brands.We use this intelligence to only stock the most repurchased beauty products in the world. And it works! Customers who have bought from us buy the same products again 90% of the times (as per sales & user feedback so far).

Market & Growth rate

The online share of beauty & personal care has grown 4x in the last 5 years at the back of social media reviews, and expected to double (to 40%) over the next 5. To top that, as a discretionary category with high AOV, high repeat and healthy gross margins, BPC is one of the rare categories that allow us to build a world class customer experience while building a healthy business.

AI as the brain

Do you know that all commerce companies have cataloguing teams? And that these teams are anywhere between 100 to 2,000 employees? At Firi, 90% cataloguing is done using AI agents, with only the refinement involving 1 human in the loop.Most people think of AI as a chatbot interface. That’s the most obvious thought, but not necessarily the most accurate. We’re reimagining the user experience to be AI-native, where everything from the home feed to the product page, cart, and CRM is contextualised for every user. Like the systems that power feeds such as X or Instagram, intelligence is embedded directly into what you see and do, not something you have to ask for.

Why join now

Naval: Yeah, actually the most successful class of people in Silicon Valley on a consistent basis are either the venture capitalists or people who are very good at identifying companies that have just hit product/market fit. They have the background, expertise, and references that those companies really want them to help scale. And then those people go into the latest Dropbox, they go into the latest Airbnb.Elad: It’s the people who were at Google, and then joined Facebook when it was a hundred people, and then joined Stripe when it was a hundred people.The biggest risk for joining Firi early is that it may shut down and you'd be back in the job market sooner than you wanted. The biggest reward for joining Firi early is the opportunity to make generational wealth through equity and strong cash compensation along the way.Now that the question of money is out of the way, here are a couple more reasons to join now:

Market & Growth rate

Joining a fast-growing company in a fast-growing market means there will be tons of companies who will want to hire you. Early Flipkart team went from Flipkart to Uber, from Uber to Blinkit, and now from Blinkit to other leading Internet companies.We operate at an intersection of AI and BPC, two markets that will see a ton of new and successful companies in the next decade.

Optionality

People dramatically underestimate optionality and tend to stick to doing the same thing over and over. Joining early allows you to wear multiple hats, which increases your odds of being able to move from Marketing to Product, Engineering to Strategy, Business Development to General Management etc, both within the startup or in future companies.

Founding team roles

If you were a founding growth team member at Zomato, or founding designer at Cred, people think you're a great marketer/designer respectively. Plus, the 0 to 1 journey of a company sets you up for both early-stage as well as late-stage roles given a steep learning curve professionally.

Engineering