Open roles
We exist to make choosing beauty products as easy as your daily coffee. Here are all the open roles:
Engineering
Product
How we hire
Our hiring process consists of 3 steps:
Interviews: 3 interviews with 3-4 team members at Firi.
Take-home assignment: Write a blogpost on the most challenging professional project you have worked on in your career so far.
Warmup: The final step is a 1-2 week part-time work sprint (stipend: usually INR 10K/week) to align on working styles and culture. Before you start this sprint AKA the warmup, your full-time offer will be discussed with all the details. You don’t have to leave your current job for this.
Compensation
1. We raise your previous cash compensation by 20%, and further raise the overall CTC significantly using equity.
2. Any hikes to the cash component of our salaries and performance bonuses are tied to the company’s financial performance and external fundraising events. This applies to the entire team, including the founders.
3. We grant equity upfront for all founding team roles, with a 4-year vesting schedule.
4. Medical insurance plan: a ₹5 lakh cover for yourself and your family (including parents) via Plum, with ICICI Lombard as the insurer. It offers excellent hospital coverage, includes daycare surgeries, and makes cashless claims super easy.
5. As per statutory norms, EPF accounts for all will be opened when we cross a team strength of 20.
6. Each team member gets 20% off on all your orders on Firi.
7. We work out of an office in Gurgaon full-time. For any relocation from outside of Delhi NCR at the time of joining, we compensate with ₹1.5L, no questions asked.
Why build Firi
Well, 3 reasons:
Problem
97% people read/watch reviews on social media before they buy beauty & personal care products. Yet 7/10 people buy with low confidence, and keep wondering if their products are "working".We exist to solve this. As Firi, we collect reviews on the internet from sources users already trust (Reddit, select Youtube channels etc). This means that we understand each product - who it works for and what it does - through thousands of reviews and full ingredient lists, instead of relying on one creator's opinion or marketing claims made by brands.We use this intelligence to only stock the most repurchased beauty products in the world. And it works! Customers who have bought from us find their holy grails 90% of the times (as per sales & user feedback so far).
Market & Growth rate
The online share of beauty & personal care has grown 4x in the last 5 years at the back of social media reviews, and expected to double (to 40%) over the next 5. To top that, as a discretionary category with high AOV, high repeat and healthy gross margins, BPC is one of the rare categories that allow us to build a premium customer experience while building a healthy business.
AI as the brain
Most commerce companies think of AI as a chatbot interface. That’s the most obvious thought, but not necessarily the most accurate. We’re reimagining the user experience to be AI-native, where everything - from the home feed to the user CRM - is contextualised using AI for every user. Like the systems that power feeds such as X or Instagram, intelligence is embedded directly into what a user sees and does on Firi, not just something they chat with.PS. Do you know that all commerce companies have cataloguing teams? And that these teams are anywhere between 100 to 2,000 employees? At Firi, 90% cataloguing is done using AI agents, with only the refinement involving 1 human in the loop.
Why join early
Naval: Yeah, actually the most successful class of people in Silicon Valley on a consistent basis are either the venture capitalists or people who are very good at identifying companies that have just hit product/market fit. They have the background, expertise, and references that those companies really want them to help scale. And then those people go into the latest Dropbox, they go into the latest Airbnb.Elad: It’s the people who were at Google, and then joined Facebook when it was a hundred people, and then joined Stripe when it was a hundred people.As a vertical quick commerce company, we're going to grow 16-20x in company valuation within the next 1 year alone (if Zilo, Swish, Snabbit etc. are any indication) provided we execute extremely well. The biggest reward for joining Firi early is the opportunity to make generational wealth through equity and strong cash compensation along the way. The biggest risk for joining Firi early is that it may shut down and you'd be back in the job market sooner than you wanted.If this risk-reward equation works for you, here are a couple more reasons to join now:
Market & Growth rate
Joining a fast-growing company in a fast-growing market means there will be tons of companies who will want to hire you. Early Flipkart team went from Flipkart to Uber, from Uber to Blinkit, and now from Blinkit to other leading Internet companies.We operate at an intersection of application-layer AI, quick commerce and BPC i.e. all 3 of which will see a ton of new and successful companies in the next decade, given where the markets are going.
Optionality
People dramatically underestimate optionality and tend to stick to doing the same thing over and over in their careers. Joining early will allow you to wear multiple hats, which increases your odds of being able to move from Marketing to Product, Engineering to Strategy, Business Development to General Management etc, both within the startup or in future companies.
Founding team roles
If you were a founding growth team member at Zomato, or founding designer at Cred, people think you're a great marketer/designer respectively. Plus, the 0 to 1 journey of a company sets you up for both early-stage as well as late-stage roles given a steep learning curve professionally.
Engineering
Software Engineer, Backend
What you'll do
Design and implement ingestion pipelines to process data from the web, files, APIs, and other diverse sources
Optimize database queries and caching layers for minimal latency
Architect orchestration layers that coordinate multiple services with near-zero downtime
Apply critical thinking to system design, balancing speed, cost, and maintainability
Frontend Lead
Qualifications
6-8 years in a full-stack or backend engineering role at a product company
Proficient in Node.js, TypeScript, Python, FastAPI
Expert in PostgreSQL and Redis optimization
Strong experience with Azure cloud services
Worked with non-deterministic systems such as LLMs in production environments
Designed and run systems for high-scale data ingestion, processing, and retrieval
Software Engineer, Machine Learning & AI
What you'll do
Refine AI agent frameworks with tool-calling, multi-step planning, and context engineering
Architect high-performance systems for personalised, reliable interactions at global scale
Build and optimize data pipelines using real-time user signals to continuously personalise the product
Scale and fine-tune search and recommendation engine to achieve minimal latency and frictionless user experiences
Dream up and craft delightful, intuitive user experiences that redefine how people shop with AI
**Frontend Lead
**
Qualifications
6-8 years in building applications using Machine Learning (more recently using LLMs) at a product company
Proficient in Python
Expert in PostgreSQL
Passionate about AI's transformative potential and committed to building indispensable tools users rely on daily
Product
Product Designer
What you'll do
Design at Firi sits at the intersection of craft, research, and product development
Translate intricate targeting frameworks and ML algorithms into simplified, user-centric design across user touch-points such as PDPs, in ways that drive long-term customer value
Create intuitive experiences that help users discover the full breadth of products that are likely to match their individual needs
Define, design, execute, and socialize a range of research studies that build a strong understanding of existing and future audiences and their experiences of buying BPC products around the world
Conduct thorough data analyses of user actions to design improved user experiences and interfaces and measure uplift
Conduct usability testing and iterate on designs with users before any new feature development
Frontend Lead
Qualifications
6-8 years overall experience, with at least 2 years of experience owning the UI-UX charter at a product company
You are strongly interested in developing new experiences (0-1), while optimizing existing surfaces to improve conversion, frequency, and retention
Ability to translate fuzzy user pain into lovable, metric-moving features
Directly partner with Engineering to launch fast and iterate faster
Obsess over every pixel and underlying detail that drives the way users experience the Firi app and services. No problem is too big or too small
Passionate about AI's transformative potential and committed to building indispensable tools users rely on daily
Product Manager, Commerce
What you'll do
Own product end-to-end including user research, ideation, concept development, validation, wireframing, prototyping, and customer education for new features
Define, design, execute, and socialize a range of research studies that build a strong understanding of existing and future audiences and their experiences of buying BPC products around the world
Design a robust membership program that balances rewards with budgets to keep platform retention for members high
Build core infrastructure that allows product, design and growth teams to iterate and run experiments in-app without tech bandwidth
Instrument required internal tooling to cohort and communicate with users (CRM) and measure accurate upside on business metrics
Partner with and clearly communicate with engineering teams to ship features on time
Frontend Lead
Qualifications
6-8 years of experience in Product Management, with a documented history of shipping scaled consumer technology products
Expert-level ability to synthesize complex data sets into actionable product narratives and strategic pivots
The ability to translate broad executive concepts into structured, executable roadmaps that align cross-functional stakeholders
Passionate about AI's transformative potential and committed to building indispensable tools we rely on daily
Digital Marketing Manager
What you'll do
Own customer acquisition and early retention end-to-end, through performance and product marketing
Develop and own the marketing strategy on digital platforms, including positioning, messaging, campaign planning, and creative development
Build a deep understanding of the competitive landscape and buyer personas to consistently beat the market on ROAS
Define what great looks like across customer acquisition and early retention funnel, and build acquisition and early engagement levers to optimise for the same
Build and maintain customer tiering and tracking in CRM by setting up automated triggers to maximise customers hitting key milestones needed for customer retention
Frontend Lead
Qualifications
6-8 years of experience in performance marketing, with a strong background in managing media agencies
At least 2+ years of experience in retention or lifecycle marketing, preferably in a tech company
Ability to translate data into creative briefs and actionable feedback for designers
Deep understanding of Meta Ads Manager
A creative eye with proficiency in Figma. You are able to collaborate effectively on design and copy
Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
How to apply
Please write to [email protected] covering the following 3 things:
Logistics: Please confirm that you are open to working full-time from office, and willing to relocate to Gurgaon for the same as required
Your up-to-date Resume
A challenging project: Please write a blogpost about the most challenging professional project you’ve worked on so far, using the STAR framework.
This is part of our process. You can choose to share it either before the first interview or after - it’s completely up to you. Including it in your initial email is optional, but highly appreciated. Here's a great one, just for a reference.